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- 2: Valuation Methods
- 3: Evaluation Criteria
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- 5: How To Buy A Website
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Buyers Tip
When buying a website, don't get emotionally attached to the sale.
Always look at a sale objectively and ask yourself "Where is the revenue coming from?" and "If it is so great, why is he/she selling?"
Sellers Tip
When selling a website, build up a relationship with your buyers.
Always talk via PM's. It builds up the number of interactions you have with your buyer which, research has shown, improves trust.
It also leaves the buyers to imagine what stage you are up to in negotiations with other buyers!
Using Escrow for a website transaction
Escrow.com is a third party that ensures a domain transaction is completed.
- Buyers receive the merchandise before the seller receives the money
- Sellers protect themselves from fraud, and ensure that they will receive payment
The process sounds confusing... untill you do it - where it turns out to be pretty straightforward and simple.
It works like this
- Either the buyer or the seller initiates the transaction with escrow.com (both buyer and the seller need accounts)
- The buyer wires the money to escrow.com
- Escrow.com instructs the seller to transfer the domain to the buyer
- Once the domain transfer is complete, there is an inspection period where the buyer can inspect the site. (The length of the inspection period is set when the transaction is initiated. The default is usually one day, but as a buyer, it is a good idea to ask for a longer inspection period. Read more about transactional dangers)
- The buyer accepts the site, and escrow.com sends the money to the seller.
Signing up for an account
You can sign up for an account with escrow.com here.
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